Swaady Martin: The Woman who will make You love ‘Made in Africa’

Swaady Martin Photo Credit Yswara Facebook Page

Swaady Martin is a crowned head. Not because of the imperial African made headdresses that she wears with dignity nor her unique first name, but simply because 2015 sealed her young firm as a major player of ‘Made in Africa.’

First, as she celebrated the third anniversary of her brand Yswara, she got into the tiny 10% – according to Forbes – of businesses that last that long. Secondly, because her peers in the entrepreneurship community paid tribute to her achievements, by rewarding Yswara with the ‘Brand Africa‘ price for the ‘Emerging African Brand’; she also belongs to Top 100 African Economic Leaders for Tomorrow1.

What did the businesswoman achieve? The incorporation of rich African flavors that we know and love into the global Luxury industry. For an industry that is not a fan of emerging markets, she has made them love it.

Yswara is the embodiment of an Afropolitan, born in Ivory Coast, with ancestry that spreads across the Ivorian, Guinean, American, German and French countries. In addition, she has lived in Liberia, Senegal and France, and her academic and professional duties brought her to U.K, Switzerland, U.S.A, Kenya, Nigeria and South Africa, where she decided to settle because of her Love for Africa. ‘My heart is in the shape of Africa. I can’t live anywhere else.‘ she says with a smile. She goes on to add ‘The future of Humankind is African.‘ And we could not agree with her more.

To create a new vision for Africa

Swaady Martin has some kind of enchantment, as her words, her thought or her touch, seem to create miracles.

Read the full article on page 30 of the 17th issue below

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