Can we really speak of a fashion industry in Africa? The question is currently on everyone’s lips. According to Grace Kelly Azizet, Director of the agency Wild Flowers[1], the answer is more complex than one would think: the fashion industry is booming, but many ideas remain to be defined (p.28). Laura Eboa Songue, who controls the cluster Africa Fashion France, has a more definite opinion, “There still lacks decisive structural elements to speak of a real industry”.[2] Considering that an industry is characterized by quantity production, work organization, diversification and accessibility of goods, one could indeed consider that the continent still has many cards to play.
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