LOZA MALEOMBHO: “My desire is to help artisans expand their activities”

Loza Maleombho, designer

You may have seen her outfits or famous sandals on the chic neighborhoods of Lagos, Cape Town or New York. Ever since Solange Knowles publicized her – on her blog saintheron.com – fashionistas from all over the world adopted her style.

Originally from Ivory Coast and Central Africa – from an Ivorian mother and a Central African father – born in Brazil and raised in the United States, LOZA MALEOMBHO, 30 years old, finds her inspiration from African cultural heritage.  It is no coincidence that she chose to relocate her eponymous brand to Ivory Coast in 2012 – a country with about sixty ethnic groups – after its creation in the United States in 2009, in order to valorize the African cultural wealth on the international scene.

She created a 2.0 fashion where the digital tool is one of her best allies, whether with her online e-shop or the mediatisation of marketing and its accomplishments. However, this Vogue Talent 2015[1] contestant is well grounded. LOZA MALEOMBHO hired up to fifteen independent Ivorian tailors, before opting for the services of four permanent employees. Her dream is to train African tailors and to raise their expertise to international standards, in order to bring light to their talent.

If you wanted to buy an original and audacious outfit or a pair of Spartan sandals for the next hype party of the most exclusive club of your town, there is a lot to bet that you will find your happiness amongst the 200 to 300 annual outfits and 500 to 600 monthly sandals that Loza Maleombho produces.

What if the new bohemian chic style was African?

Meeting with the woman who is creating a revolution.

Read more on page 28 of your magazine

 

 

[1] She was named in the 11 emergent stylists of 2015, for the Vogue Talents contest organised by Vogue Italia.

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