WHAT IF AFRICAN FASHION MAKES MONEY ?

Inspire Afrika Magazine's 16th Issue : What if African fashion makes money ?

Can we really speak of a fashion industry in Africa? The question is currently on everyone’s lips. According to Grace Kelly Azizet, Director of the agency Wild Flowers[1], the answer is more complex than one would think: the fashion industry is booming, but many ideas remain to be defined (p.28). Laura Eboa Songue, who controls the cluster Africa Fashion France, has a more definite opinion, “There still lacks decisive structural elements to speak of a real industry”.[2] Considering that an industry is characterized by quantity production, work organization, diversification and accessibility of goods, one could indeed consider that the continent still has many cards to play.

Please read the full editorial on page 5

 

 

 

 

[1] Consultancy in branding and communication 360° accompanying creators in their development in France and internationally
[2] It would cost close to nothing for African fashion to dress the world – Le Monde.fr, October 2015

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