– THERE MUST BE BALANCE: there are two Africas. Mr Dumor illustrates this by showing pictures of rural third world Africa and then images of businesses driven first world class buildings, spots, bars, a more easy going, luxurious Africa with people that are well off and have made a comfortable living for themselves in Africa!
Unfortunately, the media image that dominates is that of the first Africa, a poverty stricken continent of devastation. However these images do not even represent the whole story, because when you look closely these seemingly poverty stricken individuals bear the brightest smiles and work the hardest. Their poverty does not make them pitiful but instead fuels their ambition to do better, be it to send their kids to the local school or set up a tomatoes selling business. They work hard to make their communities and the lives of loved ones better. Now where is that in the media?
–HIRE THE BEST PERSON TO TELL THE STORY: As BBC has started to focus on doing stories on Africa with Africans such as Komla himself, it has established credibility for the African story. Having Africans tell their own story be it African journalists or people on the continent will allow for the media to redirect the image it has been feeding the public about Africa and show that there is a whole untold story there. As Mr.Dumor put it beautifully: “Until the lion learns how to write, every story will glorify the hunter”.